Posts tagged with "culture"

June, 2015

WHY BRANDS NEED TO DO MORE THAN LISTEN

Listening to consumers in order to ‘get closer’ and understand their needs is a common term that I hear within the worlds of branding, marketing and innovation. This sounds proactive, but is in fact passive – a lazy, get-out-of-jail for-free card, that deflects from the real challenge for a brand – how to embed themselves ...

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