Posts tagged with "consumers"

BE MORE ‘BIG-MAN’ THAN ‘CHIEF’ TESCO: THE EROSION OF BRAND PURPOSE & VALUE IN SEARCH OF DOMINATION

  The Iron Man films are good portraits of a hunger for domination. The villain is depicted as a extremely wealthy individual where he and his organisation seek world domination to maximise profit only to be crushed by a more principled wealthy individual in a last minute effort to save the moral principles of society….and ...

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Lessons on Branding & Loyalty from the Popcorn Seller

How can a brand give something for free that is helpful to their consumers and also creates brand loyalty? Apple has recently shown that this is not easy when they dropped free copies of U2’s new album users’ folders only to provide a free download tool six days later that allowed users to throw the ...

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The Culture Consultant: The Importance of business anthropology – 1/2

 “Corporations live or die by their connection to culture”. This quote by the anthropologist and author Grant McCracken brings to the forefront the importance of culture within the business world. Culture can be described as the views held in common by a group that have a fundamental role in shaping how markets and brands are ...

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