Posts tagged with "brand-strategy"

WHY 'HUNCHOVATION' NEEDS TO BE PART OF YOUR INNOVATION STRATEGY

Turning insights from ethnographic and qualitative research into actionable innovation opportunities can be a challenge for some companies and brands. This is understandable because the types of insights that qualitative and ethnographic research produce are largely based on interpretation – not hard facts. For some companies who are experiencing this approach for the first time, ...

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