Dr. John Curran

WORKING WITH CULTURAL MESS....

I am delighted to have been approached to give a TEDx talk in March 2017 at the TEDx Hull event. Although I am still scoping the focus of the talk, the general gist will argue that there are two types of ways of understanding culture. These I call Bad Culture and Good Culture. Of course, ...

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WHY 'HUNCHOVATION' NEEDS TO BE PART OF YOUR INNOVATION STRATEGY

Turning insights from ethnographic and qualitative research into actionable innovation opportunities can be a challenge for some companies and brands. This is understandable because the types of insights that qualitative and ethnographic research produce are largely based on interpretation – not hard facts. For some companies who are experiencing this approach for the first time, ...

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25 July, 2016

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What’s Next For The Political Pollster? Moving from ‘fact’ based data to interpretative based data.

The 2015 British election outcome will be remembered as the time when the polling industry got the outcome so badly wrong. The run up to Election Day also highlighted that the political and academic commentary that many media broadcasters relied on largely accepted the data that pollsters provided as a given. This over-reliance resulted in a ridged ...

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07 July, 2015

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From Edgware Road to Brixton on 7/7

This piece was first presented as an academic paper at the 9th EASA Biennial Conference: Bristol, UK. September 18th – 21st, 2006.    Introduction This paper focuses on observations that I made on July 7th 2005, or what is now known as 7/7. It will provide my ‘on the spot’ ethnographic account of my experience of ...

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08 June, 2015

WHY BRANDS NEED TO DO MORE THAN LISTEN

Listening to consumers in order to ‘get closer’ and understand their needs is a common term that I hear within the worlds of branding, marketing and innovation. This sounds proactive, but is in fact passive – a lazy, get-out-of-jail for-free card, that deflects from the real challenge for a brand – how to embed themselves ...

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Anthropological perspectives on contemporary culture